pv magazine Webinar | How to diversify and grow lead generation without additional ad spend

High-quality leads are the fuel that drives any successful solar business. But, in today’s digital-first world, it’s becoming increasingly difficult to compete for leads on crowded social networks and other lead services.

In this pv magazine Webinar, Aurora Solar will share three ways to generate more leads without increasing the marketing spend. The solar software design company states the right strategies can give solar companies an edge over competitors and help improve the solar sales funnel.

Developing leads and maintaining customer relationships can be both challenging and costly for solar installers. In fact, customer acquisition accounts for 20% of solar costs. In these inflationary times, installers can cut costs by taking control of lead generation and the sales process.

After the contract is signed, the customer enters into a long-term relationship with the installer. With 80% of solar customers remembering their install experience negatively, installers are wise to make use of today’s tools to automate project updates.

In this pv magazine Webinar, we welcome Bogdan Zlatkov, Aurora Solar sr. content marketing manager who will guide us through converting website visitors into customers, so installers don’t have to depend on external services for lead generation. Sherry Huang, Aurora Solar sr. product marketing manager will introduce us to Lead Capture AI, a tool that lets users design a solar setup on their website. And Scott Nguyen, CEO of Bodhi, will show how to enhance the customer experience from the moment the contract is signed, reinforcing to customers that they made a good investment.

pv magazine Webinar content:
• How to get more leads from an existing ad budget
• How to convert website visitors into high intent leads
• How to leverage current customers to increase referrals
• Q&A

Questions can be submitted beforehand in the comments window when registering or in the chat during the live webinar. Anne Fischer, senior editor at pv magazine USA, will be the moderator of this webinar.

Registration for this pv magazine Webinar is free of charge.