BigMarker News & Updates LinkedIn Lead Gen Form Integration

Turn LinkedIn leads into webinar registrants, automatically

July 2, 2026
Every Lead Gen Form submission becomes a webinar registrant on its own, with their answers in place.
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Your LinkedIn ads reach the people who want to see your webinar, and Lead Gen Forms let them sign up without leaving LinkedIn. BigMarker connects with the tools you already use, and now that includes Lead Gen Forms: every new submission becomes a registrant on its own, with the answers your form collected, and the submissions you already have come in with one click.

Registered while they're still interested

When someone submits your Lead Gen Form, LinkedIn passes the submission to BigMarker, and they're registered for your webinar with the answers they gave.

They're on your list the moment they sign up, ready for your reminders and follow-ups.

LinkedIn connected to BigMarker; three Lead Gen Form submissions arrive as webinar registrants, one showing its company and job title answers.
Illustration

Connect LinkedIn in three steps

Open your webinar, then Integrations → LinkedIn.

1
Connect to LinkedInClick Connect to LinkedIn and sign in. Under Select Ad account, choose the account that runs your campaign, and click Save Settings.
LinkedIn account connected, with the sign-in email and the Relecloud Demand Generation ad account selected.
2
Choose the formUnder Import registrants from a Lead Gen Form, check Automatically register anyone who submits this LinkedIn form, and pick the form under Which Lead Gen Form should we watch?
Automatically register anyone who submits this LinkedIn form is checked, and the Observability 101 Webinar Registration form is selected.
3
Match your fieldsPair each webinar field with a LinkedIn form field: Email, First name and Last name, plus any registration questions your webinar asks. Then click Save Import Settings.
Match your fields: Email, First name and Last name, Company to Company name and Job title to Job title, with Save Import Settings and Import Now.

Already have submissions?

Click Import Now to register everyone who has filled in the form so far. They join your registrant list with LinkedIn as the registration source.

Audience Overview listing new registrants, each with LinkedIn as the registration source.

How submissions are handled

Once the form is connected, each submission is handled the same way.

WhenWhat happens
Someone submits the formThey're registered, with the answers you matched
You click Import NowEvery earlier submission is registered
A submission doesn't meet your conditionIt's skipped
A submission is deleted in LinkedInThat registration is canceled

Only the leads you want

Under Only import when this field…, pick a form field, then list the values to accept, separated by semicolons. For example, choose Country/Region and enter United States;Canada to register only leads from those two countries.

Keep auto-register on

Import Now registers earlier submissions only while Automatically register anyone who submits this LinkedIn form is checked.

Let LinkedIn fill your webinar
Find it in your webinar under Integrations, LinkedIn.
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Webinar: LinkedIn Lead Gen Form Integration by Product Update Hub