Registration page redesigns usually ship on instinct. A/B testing replaces the instinct with a number: BigMarker shows every variant’s views, registrations and conversion rate side by side, ranked so the winner is the top row.
Two kinds of test, one switch
Every variant is its own copy of a page template, which means you can run two very different experiments with the same tool.
Set it up in three steps
In your session, open Pages → Landing Page → A/B Testing. The tab appears once the session uses a custom landing page.
Read the results at a glance
Results fills in as visitors arrive. Each variant shows its views, its registrations and its conversion rate, ranked best first, so the page worth keeping is always the top row.
| Rank | Name | Traffic Share | Views | Registrations | Conversion |
|---|---|---|---|---|---|
| 1 | Bold redesign | 30.0% | 365 | 72 | 19.7% |
| 2 | New headline | 30.0% | 364 | 62 | 17.0% |
| 3 | Variant A | 40.0% | 486 | 73 | 15.0% |
Pause without losing anything
Switch the test off and every visitor sees your main page again. Your variants and results are kept, ready for when you turn it back on. While a test is running, the session’s page template is locked, so the page you are measuring cannot change underneath you.
Reset results starts a fresh round of counting and keeps your variants, so you can test the same designs again after a change. Each variant’s Actions menu also has Edit page to change that design and Preview to see exactly what a visitor is shown.
