After a great webinar, your sales team wants to start with the strongest leads. AI Lead Scoring scores every registrant from 1 to 100 on the factors you choose, shows why, and fills in details like seniority, employee count and annual revenue.
Every registrant, scored and explained
BigMarker AI reads what each person told you when they registered and what they did in your session: how long they stayed, the questions they asked, the polls they answered. It weighs that against your scoring factors and gives each one a score from 1 to 100.
Every score comes with its reasons, so your team knows why someone is at the top before they reach out.
Set it up once
Open your webinar’s admin, then Audience → AI Insights.
Make it yours in a few clicks
Click Configure on AI Insights to open Configure AI Model. Everything BigMarker AI set up is yours to change.
| Field | Based on | For Sung-min Cho |
|---|---|---|
| Employee count | The company domain | 5,000-10,000 |
| Annual revenue | The company domain | $1B-$5B |
| Seniority | The job title | Executive |
| Decision maker | The job title and company size | Yes |
| Industry | The company domain | Manufacturing |
See who to call first
AI Insights lists your registrants with the highest scores at the top.
Open a lead for its Contact Details. Lead score results shows how they did on each factor; click a factor for its Score explanation.
Your top leads also appear on the session’s Dashboard, under Hottest leads.
Every lead, filled in
Each lead’s Automated Fields hold what BigMarker AI found, including the fields you added, and the Personalization tab holds content written for them.
On the Personalization tab, BigMarker AI writes content for each lead in your tone of voice. Here, a Follow-up email that picks up on the question Sung-min asked during the session.
Talking points for a first call sit beside it, so whoever reaches out starts with something specific to say.
| Field type | What BigMarker AI fills in | In the demo |
|---|---|---|
| Enrichment | Facts about the lead and their company | Employee count, Annual revenue, Seniority, Industry, Decision maker |
| Insights | What the lead cares about, and how ready they are | Buying stage, Key interest, Recommended next step |
| Personalization | Content written for the lead, in your tone of voice | Follow-up email, Talking points |
Spot spam at a glance
When a sign-up looks like spam, its Contact Details show Potential spam detected, how confident BigMarker AI is, and the Detection insights behind it, such as a name made of random keys, several sign-ups from one IP address, or a disposable inbox.
Everyone else shows This lead is likely human.
Every AI field has its own token, so your emails and pages can greet a lead with the talking points written for them. Your company domain, use case and tone are saved for your channel, so the next webinar you open in AI Insights starts from the same setup.
