A talk by Jonah Lopin. Ninety percent of businesses report that their industry has become more competitive in the last three years*. Fifty percent of businesses say that fifty percent of their sales deals are head-to-head competitive*. More than fifty percent of executives, marketers, product & sales professionals say that competitive intelligence is important or critical to their success*.
Building & executing a world-class competitive intelligence program is a tier one priority at many businesses today. But how do you get started? How do you focus efforts for maximum impact? How do you measure & prove the value being created? How do you align with sales, execs and other stakeholders? How do you aggregate and synthesize signals from the public web to generate real-time insight? How do you connect your Competitive Intelligence program with internal systems like chat, CRM, sales enablement, and knowledge management? How do you tap the wisdom of the crowds to pull intelligence from folks around your company and build a system of record for CI?
Join Crayon Co-Founder & CEO, Jonah Lopin, to explore ideas for building a world-class CI program in 2020. Jonah will share lessons learned and best practices from working with many of the best, most sophisticated businesses as they’ve built high-impact CI programs over the past few years. Whether you’re doing no CI, some CI, or have a full-fledged program, this session is designed to help you elevate your CI game and build a results-oriented, revenue-generating CI program.
* From Crayon 2019 State of CI Report