A talk by Natan Cohen. Launching a successful SaaS application and maximizing its ROI requires a carefully orchestrated balance of product, marketing and sales strategies. After launch, staying competitive and building lasting value only adds to these challenges. Fortunately, there are proven, effective strategies for delivering value to your users in our subscription-based world.
In this presentation, you’ll learn how to effectively use phased releases, how to define compelling subscription tiers, and how to best determine what your users should get within each tier. Discover the perfect balance that will maximize your SaaS apps ROI while still keeping your users coming back for more.