A talk by Scott Niemann. Achieving Business Agility and Efficiency with a 360 View of the Customer

Managing products in silos grows operational complexity and introduces friction to business processes - especially in a hybrid world where you offer multiple software deployment options including on-premises, Cloud, SaaS, or embedded in devices. Join this session and learn how to operationalize hybrid deployment models with:

- A central system of record for who is allowed to use what and who is using what
Automated fulfilment and enforcement of customer use rights
- A robust approach for software operations for fast and simple management of delivery, fulfilment and revenue recognition events
- Automated renewal management and customer self-service