A talk by Ibrahim Bashir. The gap between success and failure comes often comes down to which company can deliver a delightful and differentiated customer experience, and your product is the centerpiece of most customer interactions. In this session, you’ll learn not only how to deconstruct your customer experience but also how to leverage a product analytics solution to optimize it.

This session will cover:
- The key parts of the customer experience (CX)
- the difference between CX and your product
- metrics to measure the effectiveness of your CX
- strategic levers for optimizing CX over time
- how product analytics helps (and where it can’t)