A talk by Ami Heller. While there’s no such thing as an absolutely sure bet, smart bets based on market-driven data are the move to make in an uncertain atmosphere. You need to know where to listen and how to turn what you hear into quick – but well-informed – decisions. Use those decisions to build your team, working from your consistently updated data to build a strategy that will not only drive alignment across your organization, but scale. This talk will break down: Who you should be listening to (hint: it’s your current and addressable market, but will also depend on available resources)How you can best listen and communicateHow to organize the data you gather to best process it and work from what you’ve learned You’ve got to make bets, no matter the larger environment. Make smart ones that pay off.