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Mechanics of Product Launches

About This Webinar

This talk will focus on core strategies to launch a product successfully. It is a nightmare for every team if the launch does not go as planned. The teams work tirelessly for months, product managers are enthusiastically waiting for customers to try new features or product and the response is mellow. If you would like to learn how to create a buzz in the marketplace and plan your launch, this talk is for you.

This episode is sponsored by Mixpanel. For a limited time, members of the Product-Led Alliance community get $5,000 USD off Mixpanel's product analytics solution. Visit mixpanel.com/pla and enter code PLA5K to claim your offer.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Senior Manager, Program Management @ SugarCRM
Sandhya is a Senior Manager at SugarCRM responsible for program and release management. She spends most of her time in planning and execution of cross group initiatives with a focus on product launches and go-to-market. Prior to joining SugarCRM, she has worked at Intuit, Visa and Microsoft to name a few.
Sandhya has Masters in Information Networking from Carnegie Mellon University.
Webinar hosting presenter
VP, General Manager, Special Projects @ Brightedge
Deepak is a VP/GM at Brightedge and is responsible for building and launching new product categories in B2B CRM SAAS. Prior to that, he was a Sr Director of Product Management at SugarCRM and was responsible for launching several products. He also came up with best practice processes around product launches and go to market, resulting in streamlined messaging and alignment. Deepak was also at iCharts as employee #2 and worked on launching new data visualization products in 3 different market segments and scaled them to million dollar ARR businesses.

Deepak has an undergrad in Computer Science and an MBA from Haas School of Business, UC Berkeley.
Webinar hosting presenter
Founder @ PLA
Attended (55)
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