Integrating User Research into a Data-driven Team's Process

This webinar will walk through how Chris has integrated user research to being an important part of a typically metrics-driven team.

As a Growth team, the speed at which the team makes decisions is critical. This has shaped his research process to being adaptive and iterative.

Chris will walk through examples of different types of research projects, and how the scope and research methodology have been heavily shaped by the needs of each project. This ranges from fast one-week turnarounds, to emailing athletes for quick input, to larger, more in-depth research that led to Strava making a major product investment decision.