A talk by Brad Scarff. Product leaders are being increasingly challenged to create and deliver an exceptional user experience. The expectations of buyers and users of enterprise software are growing and this includes the expectation that any software solution assists in driving a data-driven culture within their organization. Is such an experience possible? Find out how you can achieve this user experience, driven by modern analytics, that helps your customers connect more of their user base with data, whilst simultaneously reducing your development burden and improving your competitive differentiation.