A talk by Drew Lesicko, Rico Surridge, Andrea Chesleigh & Matt Gray. This panel will discuss the importance of putting the customer at the center of product development and strategy. The speakers will discuss: Key principles of customer-centric product development; Identifying customer pain points;Testing hypotheses and gathering customer feedback. They will also explore how to prioritize features and capabilities based on customer needs and how to balance short-term goals with long-term strategic objectives.