Habits underpin your company and many has been interrupted by the COVID pandemic. That is both a threat and an opportunity that must be taken seriously.

Over the past decade, lots of brain science research has filtered into the world of business — from nudging to eye-tracking analyses to stress management techniques. One important insight is the central importance of habit. Habit is the subconscious analog to the conscious act of loyalty.

That means that the one of the biggest assets of any company — if not the biggest — is the habit of its customer base to use its product/service, whether that is a Facebook habit, a Tide habit, an F-150 habit, or an Avengers habit.

The Superbowl is every year’s biggest television event by far because people who don’t have a season-long habit of watching pro football have nonetheless developed a habit of throwing or attending a Superbowl party.

Those habits won’t necessarily come back, particularly on their own, because they have been so thoroughly interrupted. It is the job of every business to determine what habits that are important to their business have been interrupted by COVID in order to craft an approach to best deal with that interruption.

Reserve your free seat for this Masterclass with Roger Martin on the 10th of February where you among many things will learn…

- How to Understand Habits in Challenging Times
- How to Manage in Times of Crises
- How to Set the Right Strategy for Reinstating Fruitful Habits

The Global Masterclass Series is hosted by Presidents Summit - Northern Europe's leading business conference. Our annual conference attracts 3,000+ executives, entrepreneurs, investors, and policymakers that benefit from lectures by some of the world’s foremost business experts and have the opportunity to network with a diverse, high-level international audience.