This APRIL UPDATE will examine the most recent category data available and coach you on the variables that make the category impact vary so much for CPG brands. You'll walk away better prepared not to over-react and get through 2020, even thrive. Again, the advisory emphasis will be on early stage premium CPG brands
Dr. James Richardson has nearly 20 years of experience helping food and beverage brands strategically plan their growth. He is author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, a first of its kind book on how under-capitalized companies can accelerate growth through advanced niche marketing strategy. Available now on Amazon. He posts frequently on LinkedIN and in FoodnavigatorUSA.