About This Webinar
Join us on a journey of the Asian American experience and the importance of Asian representation in today’s media landscape. We will be sharing insights from our most recent Pandora Soundboard study conducted in partnership with Intertrend Communications and will dive into Asian American identity, the role audio plays in their lives, and what this group expects from brands.

We will have a short presentation, followed by a panel discussion with Asian American Marketing experts.

Claudia Oddo, Audience Marketing, Pandora
Victoria Luong, Associate Director of Strategy, Intertrend Communications

Cheryl Lee, Executive Director, Intertrend Communications
Nidia Serrano, Director of Audience Marketing, Pandora

About Intertrend:
Intertrend is a multicultural agency that understands the intersection of cultures, emerging trends, and the interaction between brands and consumers. Based in both Long Beach, CA and Plano, TX, the agency has worked with leading brands and also houses a family of entrepreneurial brand units that build to its core expertise across digital, content and experiential. Interpreters and interrupters, interdisciplinary and international, Intertrend is where culture and content meet.

About Pandora:
Pandora is a leading music and podcast discovery platform, providing a highly-personalized listening experience to approximately 70 million users each month with its proprietary Music Genome Project® and Podcast Genome Project® technology - whether at home or on the go - through its mobile app, the web, and integrations with more than 2,000 connected products.
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    Claudia Oddo
    Audience Marketing, Pandora
    Claudia Oddo covers Audience Marketing at Pandora in New York City. Following a career built in diversity and inclusion, her current role focuses on educating the market by utilizing her skillset of understanding consumer behavior, data, and authentic cultural storytelling.
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    Nidia Serrano
    Director of Audience Marketing, Pandora
    Nidia Serrano leads Audience Marketing at Pandora in New York City. Her fourteen-year media career includes strategy roles across Publicis and WPP where she emboldened advertisers to effectively engage multicultural consumers. She is a passionate supporter of diversity and inclusion, and focuses on championing employees of color.

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    Victoria Luong
    Associate Director of Strategy, Intertrend Communications
    Culturally curious, creative and analytical with a passion for storytelling, Victoria is driven by a desire to problem solve through consumer insights that inspire brand strategy, creative, and tactics. With 5+ years of experience in connecting with the Asian American audience, she and the Strategy team at Intertrend continue to serve as the voice of the consumer, while integrating business strategy, trend analysis, and serving as a conduit for creative and connection planning. Working with clients across a multitude of industries including: telecommunications, health, insurance, financial, consumer packaged goods and more, she has built her expertise in synthesizing data into meaningful, actionable insights that help drive business results and raise brand affinity.
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    Cheryl Lee
    Executive Director, Intertrend Communications
    A creative, strategic and analytical marketing leader with a proven track record for ground-breaking works that drive business results and deliver sustained ROI. Over 15 years of experience of advertising agency experience that spans global and regional, creative and media, across a diverse range of world class brands through fully integrated omni-channel marketing solutions, brand strategy development, data-driven media strategies, creative and production stewardship and operation excellence, Cheryl is a true stand out in this field. She has been successfully leading award-winning marketing campaigns that generate demand, enhance consumer experience and support business objectives for Toyota, J.P. Morgan Chase, TD Ameritrade, Johnson & Johnson/Neutrogena, to name a few.