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About This Webinar

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations, and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network, Twist and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

Language: English
Who can attend? Everyone
Featured Presenters
Webinar hosting presenter
Director of Digital Content
Kristen B. Reed is a journalist and Director of Content working with a dozen Digital Content Directors at TEGNA stations. She specializes in creating content strategies that engage and grow audiences for the rich local news communities depend on. Stories that hold people accountable and uncover injustices are what Kristen enjoys telling the most. She also believes inclusive journalism and diverse newsrooms are key in fostering thriving newsrooms and informed communities.
She graduated from Brenau University in Gainesville, Ga. with a degree in Mass Communication and then the Columbia University Graduate School of Journalism in New York with a master's in broadcast journalism. She just completed her MBA as a member of the inaugural cohort of the only Executive Women’s MBA in the country at Brenau.
Before her current role, she was the Digital Content Director at 11Alive/WXIA in Atlanta. She joined the station in 2015 as a digital producer. Before 11Alive, Kristen worked as a multi-media reporter and digital producer for The Clarion-Ledger newspaper in Jackson, Mississippi and an associate digital video producer for the USA TODAY Network.
Webinar hosting presenter
Director of Digital Content
Phillip Kish is a TEGNA Content Director based in Atlanta, Georgia.

He was born and raised in Baton Rouge, Louisiana. He's a graduate of Louisiana State University and worked several years as a rock radio DJ before switching over to the world of TV and digital. He worked as a marketing producer at WAFB-TV, and as a web producer at WHDH-TV in Boston prior to arriving in Atlanta.

As part of his current role, Phillip supports TEGNA content leaders to strategically grow their audience and develop talent across our content organization. He also works with the Content Team on overall strategies, as well as organizes and leads best practice trainings for our teams on a wide variety of subjects, including SEO, digital writing, breaking and impactful news, social and video strategy.

Phillip has been fortunate enough to have been a part of teams that have been recipients of numerous honors, including the Peabody Award, the Alfred L. duPont Award, Murrow Awards (national and regional), AP Awards, and Southeast Emmys.
Webinar hosting presenter
Senior Manager Digital Audience Development
Ian Hill is a nationally-recognized digital leader with more than 20 years of experience as a content creator, strategist and innovative problem solver. He has served as a reporter, editor, project director and a member and leader of digital teams in print, radio and television. Ian has worked for and collaborated with news organizations, non-profit media outlets and large corporations. Today he helps more than 3,000 journalists across the country serve and engage their communities as TGNA’s senior manager of digital audience development.
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