Is your news balanced? Don't guess–use data to measure your bias and better serve your audience. A study conducted by the Reuters Institute confirms that Americans have the lowest level of trust in news media of any free country in the world. Despite our best intentions, we are all biased, and our audiences see those biases and their trust in news declines. While news traffic and impact steadily decrease, our audiences turn to other, even less reliable sources like social media, entertainment outlets and hearsay. To address this problem we need to measure it, better understand it, and take action.
AllSides provides the most robust and credible bias audits of news organizations, including a detailed, expert analysis of the ways political bias is present in news content. Our patented technologies and methodology, which include blind bias surveys of your audience and other in-depth analysis from our multipartisan team, reveal how average Americans perceive the political bias in your content. AllSides then offers a variety of unique tools, training, services, and resources to help editors, journalists, and staff maintain or improve the balance and objectivity of their news coverage.
