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E-Commerce: What I Wish I Knew Then

Wed, Dec 15, 2021 · 5:00 AM · Eastern Time (US & Canada)
About This Webinar

This presentation will help you avoid firsthand mistakes as Jake Wilson, director of marketing and e-commerce at Wilco, discusses the company’s journey from a few dozen to thousands of online orders. From building the website to order-pulling operations and handling the curveballs you get serving customers through a computer versus over the counter, follow all the excitement and chaos rapid online growth creates. This presentation reviews what Wilson wishes he knew years ago as he shares the successes and failures he came across in an effort to better his business.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Director of Marketing and eCommerce, Wilco
Jake Wilson has been with Wilco for over 20 years and is their director of marketing and e-commerce. He started with Wilco working in the stores, then moved to training and process development and then buying and merchandising. For the past eight years, Wilson has led Wilco’s online efforts. In addition to the marketing activities for Wilco’s 24 retail stores, energy department and some work with hazelnut growers of Oregon, his team manages multiple websites, including two internal use sites, two e-commerce platforms and multiple informational sites. Wilson has a bachelor’s degree in agricultural business management from Oregon State University and an MBA with a marketing emphasis from Willamette University. He lives the lifestyle Wilco supports on a fourth-generation farm raising Australian shepherd herding dogs, cattle and grass hay just a few minutes from Wilco’s office in Oregon’s Willamette Valley. He and his wife of 17 years have two boys ages 9 and 4 who are already active on the farm.
Hosted By
N.A. Hardware & Paint Association  webinar platform hosts E-Commerce: What I Wish I Knew Then
The North American Hardware & Paint Association's mission is to help independent home improvement and paint and decorating retailers, regardless of affiliations, become better and more profitable retailers.