Over the last 15 years, content strategy has grown from hidden superpower to marketing buzzword to well-developed professional practice. In practice, content strategy can touch every aspect of brand experience from project strategy to program maintenance, visual design to copywriting, user experience to technical implementation.
But is content strategy an approach? A title? A team? Or all of the above?
Join Kristina Halvorson, founder of the leading content strategy consultancy Brain Traffic, and Ciceron CEO Andrew Eklund for a fireside chat about the evolution of content strategy and the vision for where content strategy is headed next.