Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session
You don't have permission to view this recording. Please log in or use your personalized link.

Crafting Creative Partnerships

Wed, May 19, 2021 · 4:00 PM · Central Time (US & Canada)
About This Webinar

The paid and organic search algorithms are increasingly drifting closer. Over the past few years marketers have been doing the same, inching their way to co-optimization strategies. But in 2021 it’s no longer a choice. Join the April keynote for real-world examples of teams working across expertise in paid search, SEO, and social media areas of expertise working together to drive success.

Specifically, attendees will learn:

- How organic optimizations not only improve your rankings, but ALL site traffic.
- Why Google’s featured campaign types will only work if you have a sound SEO strategy.
- How to leverage paid data for organic optimizations.
- Why search term data is becoming increasingly limited and what this means for marketers.
- The importance of reporting across channels, not just in SEO and paid silos.

Who can view: People who attended or registered for the webinar only
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Head of Business Development, North America for TikTok
Mike Gubman is current head of business development, North America for TikTok. He has more than 15 years of experience at companies like Sony and SiriusXM/Pandora.
Webinar hosting presenter
Director of Programming, MIMA
Hosted By
Minnesota Interactive Marketing Association webinar platform hosts Crafting Creative Partnerships
Presentations, workshops and panel discussions from MIMA.
Attended (28) View all
  • M
  • M
  • K
  • M
  • L
  • M
  • M
  • B
  • J
  • M
  • J
  • B
  • H
  • S
  • N
  • K
  • A