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Co-Optimization in the Age of Convergence

Thu, Apr 29, 2021 · 9:00 AM · Central Time (US & Canada)
About This Webinar

The paid and organic search algorithms are increasingly drifting closer. Over the past few years marketers have been doing the same, inching their way to co-optimization strategies. But in 2021 it’s no longer a choice. Join the April keynote for real-world examples of teams working across expertise in paid search, SEO, and social media areas of expertise working together to drive success.

Specifically, attendees will learn:

- How organic optimizations not only improve your rankings, but ALL site traffic.
- Why Google’s featured campaign types will only work if you have a sound SEO strategy.
- How to leverage paid data for organic optimizations.
- Why search term data is becoming increasingly limited and what this means for marketers.
- The importance of reporting across channels, not just in SEO and paid silos.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Director of Programming, MIMA
Webinar hosting presenter
Associate Director, Performance Media – Paid Search at Collective Measures
Lauren Beerling leads the agency’s paid search practice and is a direct response expert in channels like Google, Bing, Facebook, and Instagram. Each day she reaches beyond simply optimizing campaigns to consider the bigger picture and its effects. The end result: she drives exceptional outcomes that positively impact her clients’ businesses and ensure they win in search.
Webinar hosting presenter
Content Marketing Supervisor at Collective Measures
Katie Tweedy firmly believes that when it comes to content, everything is rooted in data. With experience on diverse brands, she creates content strategies that maximize search visibility and engage audiences throughout their consumer journey. As a content marketing and strategy supervisor at Collective Measures, Katie brings a strategic and genuinely enthusiastic approach to all things content marketing.
Hosted By
Minnesota Interactive Marketing Association webinar platform hosts Co-Optimization in the Age of Convergence
Presentations, workshops and panel discussions from MIMA.
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