Webinar: Disbursing Funds with Dignity in East Ayrshire by Miconex

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About This Webinar

East Ayrshire Council distributed 4500 East Ayrshire Gift Cards to local families over the Easter period as part of a support care package campaign, allowing families to redeem the disbursed funds with dignity at over 120 participating businesses in East Ayrshire.

The Easter scheme follows a successful trial during the Christmas 2020 period, whereby 4200 East Ayrshire Gift Cards were distributed to families in receipt of free school meals, allowing families to buy essentials for Christmas, such as food, toys and clothes with local businesses.

Tracy Murray, town centre regeneration officer, for East Ayrshire Council will be talking through the background to the program and how they have pioneered this innovative use.

Presenters

Tracy Murray

Town Centre Regeneration Officer, East Ayrshire

Tracy joined East Ayrshire Council following a varied career in sales and retail, most notably as proprietor of Kilmarnock's Cove Boutique which she set up in 2004. Her success in using her degree in Media Technology to build the shop's online and social media profile, allied with her passion for small business led her to chair Kilmarnock Business Association.

Since 2019 she's worked with East Ayrshire Council, devoting her time to promoting collaboration between businesses to strengthen and support a solid Shop Local ethos to boost the local economy.

Barbara McNaughton

Town Centre Regeneration Officer

Barbara started off as a YTS in the Kilmarnock and Loudoun District Council days and has worked with East Ayrshire Council since its inception in 1996. Barbara studied marketing with the Chartered Institute of Marketing and after gaining her qualification she has held various roles, the latest being a Town Centre Regeneration Officer since 2019. This is a role and challenge she relishes as she is passionate about securing a town centre future for her 3 children (and of course her rescued Collie dog Chase)!

Chris Parker-Brads

Business Development Manager

I love helping people deploy fantastic technology in their communities to ensure that they can grow.

Colin Munro

Managing Director, Miconex

Passionate about working with towns, cities and Business Improvement Districts on projects which deliver value for their business communities.
Working with over 100 towns and cities to deliver local currency/gift card programmes using the Mastercard infrastructure.

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