Understanding the Customer Journey – Using Data to Drive Value

In order to create a scalable growth strategy, its important to understand the channels that will allow you to drive value to your business. This is defined by the ways your users are able to reach your product and interact with it and why it is important to understand how their minds work. Using the correct framework, data available throughout customer touchpoints can teach us which levers are the correct ones to pull and how to increase value, both to our users as well as to our business.