PANEL: Publishers and the COVID-19 Challenge: New Monetization Strategies for 2020

Programmed by mBolden. COVID-19 has had a significant impact on consumer behavior with a sharp and steady surge in internet browsing by a housebound population. Yet it’s had the inverse effect on ad spend, with most advertisers taking a more conservative stance and more directly affected verticals - e.g., travel - decreasing their investments to a radical degree. All of which leaves publishers facing a steep increase in traffic and a substantial decrease in their ability to monetize their inventory. In this panel, MGS mBolden Women of the Year award winners and nominees discuss the dilemma of monetization in the wake of the pandemic and share new strategies to help publishers succeed in a fast-evolving, post-Covid marketplace.