How Machine Learning and App Measurement are changing the game for App Marketers

Today’s consumers navigate multiple devices and are active across an array of digital media. But marketers still have to excavate piles of data to answer their most pressing questions: Who are my most profitable users? Where are they coming from? How do I keep them coming back? In digital marketing, collecting and analyzing the hundreds of signals users send are extremely important to make decisions about the right strategy but has also become increasingly difficult to manage. Join the Google team as we discuss how Machine Learning and App Measurement have become key pillars of App Advertising and Marketing strategies.