The app industry is very unforgiving and there’s always the next killer app right around the corner. We are all now experiencing the new norm and all is not as it used to be. Whether it’s a mobile game or social app, there is constant pressure to keep users engaged and retain them as active users. On top of that, developers are constantly trying to monetize from these active users by serving them in-app purchases or ads. However, there’s a NEW way to keep your users engaged and also monetize off the increased screen-time. In this talk, we’ll look at how the next wave of killer apps that are disrupting their respective verticals by embedding cross-platform Real Time Engagement in their apps.