FIRESIDE CHAT: Are Your Marketing Dollars Making A Difference? You Probably Don’t Know

Incrementality is more than the next marketing buzzword you need to care about – it’s the difference between knowing what’s working in your marketing mix and what's, well, not. But don’t worry, Alex Weinstein, SVP of growth at GrubHub not only feels your pain, he’s been there. He’s got practical tips from the trenches on how to get started with incrementality testing, where to draw the line and, just as importantly, advice on what not to do. You’ll leave with practical info on how to implement incrementality measurement at your organization.