AI-Powered Personalisation: Increasing Engagement & Conversions

In a world where information streams are highly fragmented, brands and retailers have to depend heavily on technology to help them create unique experiences for customers. Vast amounts of data generated by consumers allows marketers to understand customer behavior, but data needs to be analyzed effectively using AI to help marketers make the best decisions. Charles Ng, VP of Enterprise AI for Appier will discuss: 1) challenges marketers are facing, 2) why personalization is critical for increasing conversions, 3) how AI helps with advanced personalization, and 4) use cases and tips for adopting AI solutions.