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The Return of The Chinese Traveler

About This Webinar

While Southeast Asia is still in the middle of the Covid-19 crisis, the China market is now in recovery and we are seeing some positive signs in travel returning.

What can our region's agencies and hotels learn from the experiences of the China market about what to expect during recovery? When will China's travelers start returning to regional travel and what steps can travel brands take to position themselves to best meet the needs of the post Covid-19 Chinese traveler?

Target Audience:

All Agency and Hotel Leaders with an interest in learning from China's experiences in initial recovery from the Covid-19 crisis as well as those targeting Chinese inbound travelers.

  • China's intial signs of a return to travel - whats happening and whats not
  • When (and where( will Chinese travellers return to regional travel and
  • What changes should brands be making to lead in a post-Covid world to meet the needs of Chinese travellers?
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
CEO Compass Edge, Co-founder LN Hotel Alliance
Started her career in a managerial capacity with Four Seasons Hotels, Delta Hotels Corporate office in Toronto in the digital and revenue department, Anita then moved to the vendor side as Vice President, Marketing & Account Management for VIP International in Calgary, Canada. VIP International (later named as VANTIS) was the second-largest reservation service provider worldwide, providing reservations services to over 2,000 hotels.

When VIP (VANTIS) was sold, Anita moved on to work as Vice President, Asia Pacific, later promoted as Vice President, Global Sales & Marketing for Open World in Bath, U.K. Open World was the number one digital marketing agency for the hospitality industry and its clients included well-known and luxury brands such as the Peninsula, IHG, Raffles, etc.

After Open World, Anita worked for Orbitz Worldwide, the #2 Online Travel Agency (OTA) at the time as Regional Director. Anita has extensive knowledge both from the West & the East, the hotel side & the vendor side and now the OTA side.

Anita then moved on to work for Small Luxury Hotels as Vice President Asia Pacific to select the best small luxury hotels to reach the luxury travelers.

Currently, Anita is appointed as Chief Executive Officer (CEO) at Compass Edge Ltd (www.compass-edge.com) which provides online distribution and marketing services and a China-ready strategy to independent hotels. Anita leads the company to focus on the booming Chinese FIT outbound market to become a niche provider in this area and co-founded LN Global Hotel Alliance in 2018 with Ling Nan Hospitality alongside with China Southern Airline and GZL (广之旅) Travel Services to cross-sell travel experiences online & offline to 46 Million+ loyalty members in China on the one-of-a-kind alliance loyalty program.

Anita obtained an MBA with the University of Western Ontario, Ivey Business School in Canada and now finished her doctoral degree in business research with the University of Newcastle in Australia.
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