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How To...and How Not To Use OTA's During the Covid-19 Crisis Recovery.

About This Webinar

OTA's have long been an important source of volume for hotels in Southeast Asia. Their unique ability to deliver volume will make them important channels to hotels during the recovery period. How should hotels assess and manage OTA's versus other channels to maximize value as well as position themselves for long term profitability?

Target Audience:
Hotel Management, Finance, Marketing, Revenue and Sales leaders.

Agenda
  • Good Bad and the Ulgy of OTA Distribution
  • OTA Distribution Economics 101
  • What to Expect from OTA's during the Recovery
  • Strategies Maintain a Healthy Channel Mix
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Brett Henry
MG President Director
Brett Henry is a travel industry leader and a keen seed investor in travel tech ventures, who was appointed President Director of MG in February 2019.Bringing more than 20 years of B2B travel technology industry experience in leadership roles spanning organisational functions such as product marketing, business development, strategy, planning and sales; Brett is committed to leading MG on a journey of transformation. He is zealous about the opportunity to steer the dynamic and multiculturally diverse MG team, toward a larger focus on technology, marketing and analytics capabilities to drive further growth for hotels and travel agencies in an increasingly complex sales and distribution landscape.Prior to joining MG, Brett was CEO of Travel Daily he was instrumental in the creation of a dedicated platform to inform, connect and further develop the travel professionals globally. He also previously served as Vice President, Sales at Sabre Corporation for more than 5 years.Brett has a big passion to educate and share his experiences with the travel community at events like Digital Travel Summit, Aviation Summit, Webintravel, EyeforTravel, China Travel Distribution Summit, as well as speaking at regional and global industry events.
Webinar hosting presenter
Co-founder of ZUZU Hospitality Solutions
Dan has built his career at the intersection of travel and technology. He is currently the Co-founder of Singapore-based ZUZU Hospitality, which disaggregate the chain hotel experience, working with independent hotels to offer distribution and revenue management solutions; whilst letting them build their own brands and control their operations. Prior to that he led the HomeAway in Asia Pacific, the Middle East and Latin America. Before this Dan built Expedia in APAC, latterly as CEO of its joint venture with AirAsia, and previously as Global VP Search Marketing and head of Customer Analytics, based in Seattle, USA. Dan, originally from the UK, started his career in London at McKinsey.

Attended (474)
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