About
According to the Institute of Practitioners in Advertising, "A brand judged to be on the way down because it has fallen silent, will very rapidly see this manifested in word-of-mouth, which will accelerate the perception of failure."

This statement is backed by findings from the Harvard Business Review. It was found that brands that spent on marketing and awareness during an economic downturn increased their overall market share. In fact, they came out stronger than those who cut back.

The question for every marketer is how to apply this wisdom to their own brand and business challenges. Brands who can figure out how to maximize their marketing potential in times of uncertainty will enjoy a distinct advantage in the long term.

Join our complimentary webinar to learn more about this and other topics, such as:

  • exploring how to make marketing profitable for businesses in times of crisis.

  • pivoting your marketing efforts to get the most out of your investments.

  • creating a social strategy that connects your brand with the community.

  • keeping your marketing team motivated and productive throughout it all.
When
on-demand webinar
Presenters
1592282594-c30ad4423f68e950
Rezwana Manjur
Regional Editor
Marketing Interactive
1592282833-2f019c171b218ba1
Marianne Bunton
Director, Global Sales & Product Marketing
Shutterstock
1592283004-eab5ac1c70504400
Marcus Chew
Chief Marketing Officer
NTUC Income
1592282957-893e4e2225ed2b65
Rudi Venter
General Manager Marketing
Audi Singapore
1592283096-ec3a778bb2123711
Rashish Pandey
Senior Director, Marketing, Asia Pacific, Japan & China
Cisco
1592283144-cc7c9b5447edd970
Filippo Stefanelli
Chief Marketing Officer
StashAway
Register To Watch Recording
First Name*
Last Name*
Email Address*
Phone Number
Company*
Job Title*
Country*
Company Size*
Company Type*
Marketing Permission
This webinar is hosted by Shutterstock in partnership with Marketing. Please be informed that by submitting this form, you are giving us permission to pass on your contact details to Shutterstock for their follow-up with you.
Yes, I consent*
We use BigMarker as our webinar platform. By clicking Register, you acknowledge that the information you provide will be transferred to BigMarker processing in accordance with their Terms of Service and Privacy Policy.