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About This Webinar

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The consumer goods industry is experiencing a massive retail-to-virtual shift that is redefining how new brands and products go to market. Soaring digital distribution techniques and the rising ease of manufacturing are largely to thank, as both capitalize on the digital arena at large and embrace this virtual-first shift.

As businesses shift their go-to-market strategies to embrace the potential of digital, the question still remains: how do you create a consumer goods brand faster, better, and cheaper?

In this webinar, Steve Salzinger, Managing Director, Salzinger LLC, will discuss some of the countless opportunities brought about by changes in digital distribution, the rising ease of manufacturing, and the foundational requirements for launching digital brands faster, better, and cheaper.
Steve Salzinger
Managing Director at Salzinger LLC
Steve Salzinger is a strategic adviser and business builder in support of private equity firms and their portfolio companies, Fortune 500 firms, and entrepreneurs. Currently, Steve is the Managing Director of Salzinger LLC, a digital and technology strategy consulting firm that helps firms and their portfolio companies take full advantage of digital transformation.

Steve is also a Founder of Rescue Products, LLC, a skincare built to launch proprietary patented and efficacious products, and a Board Member of Three Quarter, LLC, which helps create new ventures with recording artists and music development. Steve has served as a Board Member, President, CEO, and partner for several companies and organizations over his illustrious decades-long career.
John Sviokla
Senior Advisory Partner, Manifold Group
Former CMO at PWC US and Harvard Business School professor, John Sviokla is an executive, consultant, speaker, board member, teacher and investor. He works with top executives and entrepreneurs to transform their organizations and people for the digital age. He also serves as a board member for three firms.

He earned his BA, MBA and DBA from Harvard from 1979-1986. He joined the Harvard Business School Faculty from 1986-1998, where he pioneered courses on AI and eCommerce. John served as Vice Chairman of Diamond, a consulting startup focused on technological transformation of businesses, until 2010 when they were acquired by PwC. John was a Partner and CMO of PwC until 2018.
Manifold Group
Manifold Group is a venture holding company combining an advisory firm, venture fund, and incubation and acceleration studio all under one roof.

With expertise in driving growth for companies at all stages of maturity, transforming legacy businesses, and new venture identification and scaling, Manifold Group represents a modern approach to sustainable value creation.