Email is supposed to be dead, right? And yet, with all the new platforms vying for our time and attention, sometimes it seems like our inboxes are the only place we can maintain a little control.
Email newsletters still represent the channel with the highest impact to deliver business results for B2B companies. Unlike social media platforms, you own this audience.
In this fast-paced 30 minute webinar, we’ll cover:
- How to build your audience, including how to attract and keep quality subscribers.
- Deliverability basics. Make sure your email actually makes it into your subscribers’ inboxes.
- The nitty-gritty of email publishing — what to write, how often and in what format — to deliver the biggest impact.