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The Secret to Creating Email Newsletters That People Will Want to Read

March 19, 2020 at 01:00:00 PM · Central Time (US & Canada)
About This Webinar

Email is supposed to be dead, right? And yet, with all the new platforms vying for our time and attention, sometimes it seems like our inboxes are the only place we can maintain a little control.

Email newsletters still represent the channel with the highest impact to deliver business results for B2B companies. Unlike social media platforms, you own this audience.

In this fast-paced 30 minute webinar, we’ll cover:

- How to build your audience, including how to attract and keep quality subscribers.
- Deliverability basics. Make sure your email actually makes it into your subscribers’ inboxes.
- The nitty-gritty of email publishing — what to write, how often and in what format — to deliver the biggest impact.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Mary Ellen S
Mary Ellen Slayter is founder and CEO. Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has an M.J. in journalism from the University of Maryland and a B.S. in agronomy from Louisiana State University. She can never resist asking people about their first job at dinner parties.
Webinar hosting presenter
Ginny Engholm serves as director of editorial operations and as a content marketing consultant specializing in HR, health care, and diversity and inclusion. She has a Ph.D. in English with a specialization in health culture and gender and disability studies. She can never resist a good story, so after teaching about writing, communication and health for over 15 years, she now uses her fascination with narrative to help organizations more effectively craft their stories and create content that shapes the world in positive ways.