Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session

Marketing and Selling Your Way Out of a Recession

July 23, 2020 at 01:00:00 PM · Central Time (US & Canada)
About This Webinar

Even before this crisis, no one wanted to be subjected to hard-sell tactics, fake friendliness, and pressure to make high-stakes decisions on the fly. Try that nonsense now, though, and you'll be justifiably shunned.

A recession doesn't mean you can't close deals, but it does mean you'll have to work harder than ever for every dollar.

In this 60-minute webinar with our special guest Ryan Estis, we’ll walk through how to develop and execute a marketing and sales plan that adds value for your customers and sustains your business through tough times.

Agenda
  • Unleash the power of personalization by meeting your customers where they are.
  • Build trust through transparency.
  • Position yourself as an indispensable ally.
  • Adjust your sales and marketing performance metrics to align with customer behavior.
  • Update your sales and marketing mix.
Categories:
BUSINESS & FINANCE
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Consultant | Keynote Speaker
Ryan Estis understands the challenges business leaders and top performers face, because he’s been in their shoes. He spent 15 years helping companies connect with employees and customers as an ad agency executive, building a client roster of category-leading brands. Nine years ago, he decided to put that experience into practice and launch his own research and learning organization. Ryan is afforded an inside look at what the world’s best companies do differently and he shares that insight by helping clients initiate change, improve performance and deliver growth.

Ryan has been recognized as one of “the best keynote speakers ever heard” by Meetings & Conventions magazine. His presentations include original research and customized insight for each audience. He inspires audiences with practical insight, plenty of energy and powerful, relevant stories that resonate long after the meeting ends. Attendees walk away with a specific plan for applying new ideas once they get back to work. His writing has been featured in Forbes, Inc., Fast Company and Entrepreneur Magazines.

His clients include AT&T, Motorola, MasterCard, Adobe, MassMutual, the National Basketball Association, the Mayo Clinic, Honeywell, Thomson Reuters, Ernst & Young, Lowes and Prudential. Ryan gets to know every client’s business and customizes all keynote presentations and corporate seminars to deliver insight that makes an immediate impact.

Ryan publishes original research on sales and leadership trends and blogs regularly on business performance.
Webinar hosting presenter Mary Ellen S
CEO of Rep Cap
Mary Ellen Slayter is founder and CEO. Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has a master's in journalism from the University of Maryland and a B.S. in agronomy from Louisiana State University. She can never resist asking people about their first job at dinner parties.
Webinar hosting presenter
Director of Editorial Operations at Rep Cap
Ginny Engholm serves as director of editorial operations and as a content marketing consultant specializing in HR, health care, and diversity and inclusion. She has a Ph.D. in English with a specialization in health culture and gender and disability studies. She can never resist a good story, so after teaching about writing, communication and health for over 15 years, she now uses her fascination with narrative to help organizations more effectively craft their stories and create content that shapes the world in positive ways.