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· 30 minutes

Content Marketing in the Time of Coronavirus

Thu, Apr 2, 2020 · 1:00 PM · Central Time (US & Canada)
About This Webinar

As other traditional marketing channels are put on hold, digital marketing -- and especially content marketing -- are being asked to take on an even greater share of the responsibility of delivering leads and serving customers.

Are you up for the challenge?

In this fast-paced 30 minute webinar, we’ll cover:

- Determining which formats and channels to invest energy in.
- Creating editorial calendars that strike the right balance between responding to the news cycle and holding the course on your broader campaign goals.
- Coaching your SMEs through this abrupt digital transformation.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Mary Ellen S
CEO of Rep Cap
Mary Ellen Slayter is founder and CEO. Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has a master's in journalism from the University of Maryland and a B.S. in agronomy from Louisiana State University. She can never resist asking people about their first job at dinner parties.
Webinar hosting presenter
Ginny Engholm serves as director of editorial operations and as a content marketing consultant specializing in HR, health care, and diversity and inclusion. She has a Ph.D. in English with a specialization in health culture and gender and disability studies. She can never resist a good story, so after teaching about writing, communication and health for over 15 years, she now uses her fascination with narrative to help organizations more effectively craft their stories and create content that shapes the world in positive ways.
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