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Audio Content Marketing Strategy
About This Webinar
Does your brand have an audio content marketing strategy?
While some early research shows a decline in digital audio consumption in the wake of the Coronavirus pandemic, consumption of audio content related to business, finance and education seems to be on the rise.
And that means now might be the perfect time to leverage audio content marketing to build your brand.
Digital audio doesn’t just mean podcasts — services like Alexa flash briefings and audio streaming services offer a wealth of options for reaching your audience.
In this 30-minute webinar, we’ll walk through how to execute an audio content marketing initiative.
Agenda
- Choosing the best channel and format for your goals.
- Developing an audio production process from scriptwriting to post-production to distribution.
- Minding the basics of audio content production.
Categories:
BUSINESS & FINANCE
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Multimedia Content Producer at Rep Cap
Rex New is a multimedia content producer. When he’s not driving his coworkers bonkers with extremely detailed feedback, he can be found in Jackson, Wyoming, snowboarding in the winter and biking and hiking in the summer. He is a graduate of the University of Southern California and received a Writers Guild Award nomination for co-writing “Dance Camp,” YouTube’s first original movie.
CEO of PodJamTV Productions LLC
Co-founder and CEO of PodJamTV Productions LLC, Marty is a digital, live audio/video and motion graphics producer as well as audio/video podcast producer and editor. Previously Marty had over 18 years of experience in television production and operations and over 12 years supervisory and management experience with global sport media network ESPN.
CEO of Rep Cap
Mary Ellen Slayter is founder and CEO. Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has a master's in journalism from the University of Maryland and a B.S. in agronomy from Louisiana State University. She can never resist asking people about their first job at dinner parties.
Attended
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