Thought leadership and SEO have long been considered at odds with each other, in terms of content strategy.
But the days of keyword stuffing to game search results are long gone, and authority has become a major factor in how well a piece of content ranks. And while SEO and thought leadership are still two different marketing approaches, they can and often should be combined to achieve the best possible results.
Listen in as Mary Ellen Slayter, CEO and thought leadership consultant at Rep Cap, and Viola Eva, founder and SEO consultant at Flow SEO, share how B2B brand leaders are using thought leadership and SEO in tandem to connect with their customers and amplify their best ideas.
Developing unified thought leadership and SEO strategies that map to your overall business and marketing objectives, whether you’re a startup or established enterprise.
How thought leadership contributes positively to SEO — and vice versa.
Using keyword research and SEO techniques to uncover fresh angles on major trends, such as D&I, AI and hybrid work.
Measuring the impact of your thought leadership and SEO investments using meaningful, integrated metrics for your stage of marketing maturity.
BUSINESS & FINANCE
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Mary Ellen Slayter is the founder and CEO of Rep Cap, a B2B content marketing agency specializing in HR tech, insurance and financial services. She previously served as director of content development at SmartBrief and as a columnist and editor at...
Viola Eva is passionate about digital entrepreneurship, flow and mindful marketing. As the Founder and Lead Consultant for Flow SEO, she is working with software startups to scale their organic traffic. She is a speaker and writer on all things...