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Anatomy of a Perfect Blog Post

Thu, Apr 30, 2020 · 1:00 PM · Central Time (US & Canada)
About This Webinar

We can be mesmerized by video and addicted to our favorite podcasts, but the humble blog post remains the backbone of content marketing calendars.

Are you giving yours the level of attention they deserve?

In this 30-minute webinar, we’ll walk through every element of a great blog post.

  • Grabby headlines that appeal to readers and robots.
  • The ideal structure to sync with the way mobile readers navigate content.
  • The “invisible” content that can make or break your long-term findability.
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Mary Ellen S
CEO of Rep Cap
Mary Ellen Slayter is founder and CEO. Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has a master's in journalism from the University of Maryland and a B.S. in agronomy from Louisiana State University. She can never resist asking people about their first job at dinner parties.
Webinar hosting presenter
Director of Editorial Operations at Rep Cap
Ginny Engholm serves as director of editorial operations and as a content marketing consultant specializing in HR, health care, and diversity and inclusion. She has a Ph.D. in English with a specialization in health culture and gender and disability studies. She can never resist a good story, so after teaching about writing, communication and health for over 15 years, she now uses her fascination with narrative to help organizations more effectively craft their stories and create content that shapes the world in positive ways.
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