Co-founder of FINALLY
I have been in marketing for over 25 years now (I know it is hard to believe!). I have worked on both the client-side and for other B2B marketing agencies and now run FINALLY a B2B agency that specialises in the manufacturing and engineering sector, now in its 8th year.
I have learned a lot in my time so far and more importantly, I am still learning - from my team, clients, and other industry leaders.
What I do want to do is teach businesses the importance of this thing we call ‘marketing’. It is often misunderstood as the fluffy, cost-incurring burden, found predominantly at the bottom of the priority list. I try hard to demonstrate that it is one of the most important aspects of growing a business. How it generates attention, builds trust with your target audience, and makes your salesperson’s job so much easier when the potential new business prospect is already sold on your company, product, or service.
Engineering and manufacturing businesses are usually fantastic at what they make or the problems they solve, but less so on telling people about it. And that is where I try to help.