AI is rapidly transforming the way windows and doors are sold. From real-time sales coaching to 100% visibility into every customer conversation, technology is giving fenestration leaders insight that was unthinkable two years ago – and the early adopters are pulling away from the rest of the market fast.

In this session, Mitchell Tevis, Managing Director of Rilla UK & EMEA, hosts a live conversation with managing directors and sales leaders from UK fenestration businesses who are already using AI sales coaching to upskill their teams.

You’ll hear directly from companies like Bespoke Windows and Window and Door Centre of Harrow on:
• How they’ve seen an average 23% lift in conversion rates in three months
• What their data is showing them about their sales advisors
• How the role of the sales manager is changing as a result

The session closes with an open Q&A where attendees can ask the speakers anything – from rollout and team adoption to ROI and the practicalities of getting started.

Rilla is the AI sales coaching platform used by 2,500+ home improvement companies across the world, including UK fenestration businesses Bespoke Windows, Osborn Glass, and Window and Door Centre.

This is a unique opportunity to hear directly from UK fenestration leaders who have implemented AI into core business functions and are seeing tangible results.

What you'll learn:
1. How leading UK fenestration businesses are using AI sales coaching to drive 23% conversion uplift in three months.
2. What 100% visibility into every customer conversation looks like in practice – and what it reveals about how sales advisors actually perform in the showroom and the home.
3. The specific behaviours separating top-performing fenestration salespeople from average performers, based on data from thousands of real sales conversations.
4. How the sales manager role is changing – from running a handful of accompanied visits a month to coaching across 100% of the team’s conversations – and what that means for fenestration sales leadership over the next 24 months.
5. Practical, unfiltered answers from the panel on the realities of rollout: team adoption, ROI, the resistance they faced, and what they’d do differently.