Ultra-Processed Foods: Understanding Consumer Trends and How Brands Can Respond

Join Lumina Intelligence and FoodNavigator for an exclusive webinar exploring how shifting consumer attitudes toward ultra-processed foods (UPFs) are reshaping the food and beverage landscape.

This 45-minute session, hosted by Flora Zwolinski and Nic Robinson, will unpack the findings from the new report Future Food: How the UPF Debate Is Reshaping Consumer Behaviour, which surveyed over 9,500 consumers across 13 countries, including the UK.

Discover why consumers are moving away from UPFs, how this shift varies by generation and culture, and what it means for brands seeking to connect with increasingly health-conscious audiences.
Gain actionable insights to adapt your product strategy, communications, and innovation pipelines in response to this growing movement.