Menu Engineering: Post-lockdown Pricing and Simplification Strategies
Thursday, September 10, 2020 · 11:00 a.m. · London
About This Webinar
Join us as we share the most recent trends in menu composition, dish complexity and pricing strategies. Gain access to menu insights powered by the UK’s most comprehensive menu engineering platform analysing over half a million menu items.
Agenda
Current price trends and how operators are seeking to maximise profitability after lockdown
Menu simplification - an overview of the UK-wide changes to the composition of breakfast, lunch and dinner menus as operators streamline their offer
Dish complexity – post-lockdown trends and the best strategies for successful dish simplification
Shourav has been working closely with food & drink manufacturers and operators in the UK for close to 5 years and his current focus is on supporting brand and category strategies based on consumer trends.
With the support of Lumina Intelligence's proprietary Menu Tracker tool and Eating Out Panel, Shourav has been able to guide businesses in the right direction and targeting the right audiences based on emerging trends.