The Retention Marketers Playbook

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How modern marketers across industries can leverage new technologies to increase engagement and lifetime value

Retention and customer loyalty is not just a challenge for retail businesses. Customers are flooded with better credit card offers, more favorable insurance rates, and invitations to test out the newest online health providers. This, coupled with acutely challenging economic conditions, means that businesses without focused retention programs and data-savvy teams are at risk.

To better equip retention teams, a coalition of technology companies have come together to provide tools that improve the reach and effectiveness of retention teams. Join us, along with industry leaders Amplitude, and Mintel, as we dive into examples, insight, and best practices from brands that have mastered the retention game.

Sessions in this Virtual Event
  • 1597191602-e075cb5e011e3510
    Data-Driven and Omni-Channel Approaches to Successful Retention Marketing, presented by Lob
  • 1597191775-5ddda6efe76339c5
    Measurement and Analysis: Segment Your Audience by Behavior, presented by Amplitude
  • 1597191821-fd226b0799deeb5a
    Innovation in Retention Marketing: What Trends, Tools, and Channels are on the Rise, presented by Mintel
  • 1598910077-2422172d0feca0c7
    Demo: Direct Mail for the Digital Age
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