Take the guesswork out of your marketing decisions. Join this live, expert-led training to learn how to run effective A/B tests in Klaviyo so you can make data-driven decisions, optimize your marketing, and drive KPI results. Perfect for marketers ready to level up their strategy and stop relying on hunches.

What You’ll Do:

• Learn what an A/B test is and when to use it
• Discover how to plan an A/B test using KPIs
• Learn A/B testing best practices (and what to avoid)
• Use Klaviyo’s core A/B testing features
  
• Evaluate results to make data-driven marketing decisions

Whether you’re brand new to testing or want a clearer, more confident approach, this session will give you the foundation to test smarter and drive better results.

Important note: 

Some advanced AI-powered optimization features mentioned in this session require 400,000+ profiles to unlock, but the A/B testing framework and best practices apply to accounts of any size.