[Strategy Session] Grow Your List Before BFCM

Are you ready to supercharge your lead generation strategy before diving into Black Friday and Cyber Monday marketing? If you're looking to build a robust list of potential customers and maximize your BFCM success, this is the perfect opportunity for you! Join us to discover actionable tips and strategies that will set you up for a record-breaking BFCM season.

Did you know that subscribers who engage with your brand in the quarter before BFCM are more likely to stay engaged afterward?

Seize the Moment to Engage Your Future Customers! With Black Friday and Cyber Monday rapidly approaching, it’s essential to maximize your efforts in drawing visitors to your site and boosting your revenue. But don’t just focus on immediate gains—your growth strategy should encompass much more.

This is your chance to explore ideas for not only increasing traffic but also building a solid foundation for long-term success. Discover how to optimize your sign-up forms, utilize lookalike audiences to make the most of your ads, and leverage social proof to enhance credibility and build trust with potential leads.

Learn best practices for capturing and nurturing more subscribers, turning them into loyal customers who will keep coming back beyond the holiday season. Discover the power of lookalike audiences and unlock new strategies to attract and convert potential customers.

Don’t miss out on this opportunity to position yourself for a record-breaking Black Friday and Cyber Monday. Equip yourself with the tools and knowledge to stand out from the competition and make this holiday season your most successful yet!

Note: This is a strategy session, so we will be covering the ideas and concepts of each list growth strategy. We will not be demonstrating how to implement each technique due to time constraints. We will provide you with a checklist to guide your next steps.

WE'LL COVER:

Quick growth vs. quality growth
Driving growth with social proof (product reviews, referrals, user-generated content)
Capturing subscribers for $0 on your owned marketing channels

SPEAKERS

Chanel Phelps

Senior Customer Education Specialist

Working out, sparkling water, and feeling the energy of our attendees are just a few of my favorite things.
Emily Shea

Senior Customer Education Specialist

Avid yogi, amateur hiker, and dedicated foster dog mom. I love teaching, learning, and connecting with passionate people!
Mai Tran

Customer Education Specialist

Vietnamese born, French bred, American brewed. I love helping people get the most out of technology in their work and life. Obsessive cat mom on the side.
Vivian Asonye

Customer Education Specialist

Nature enthusiast, dog mama, and Texas native. I love inspiring and supporting customers towards reaching their business goals!
Danielle Garland
Ziad Rashdan

Customer Education Specialist
Anna Verlezza

Senior Customer Education Specialist

Cat mom. Passionate about enhancing Klaviyo's tools and improve your experience and customer interactions!
Lissy Newphry

Customer Education Specialist

Beach-loving Aussie. Avid reader and food enthusiast. I love empowering people to take their businesses (and revenue!) to new heights.
Severine Chaari

Customer Education Specialist
Michael Pattison

Lead Digital Strategist

Michael joined Klaviyo in 2023 as the Lead Digital Strategist. Prior to joining Klaviyo, Michael ran Relationship Marketing at Vail Resorts for 5 years where he managed all aspects of email, SMS, push and direct marketing. Before going brand side, he built and managed professional and client services teams at several marketing technology SaaS companies including SendGrid, Sailthru, Criteo and CheetahMail. Overall, he has been working in digital marketing for 20 years and loves helping brands and people connect through digital means.