[Strategy session] Design a custom segmentation strategy for your business

[Strategy session] Design a custom segmentation strategy for your business

About this event: A strategy session is a thought provoking session where you'll learn industry best practices to inspire your future marketing strategies.

Event description: Did you know that highly segmented lists generate more than 3x the revenue per recipient than unsegmented lists? Not only that, the unsubscribe rate for unsegmented campaigns is 2x that of highly segmented campaigns.

It’s clear that segmentation is key to an effective marketing strategy, but how can you make sure you’re doing it right? Which segmentation criteria should you use depending on your business goals or your list size? Join this session to learn the foolproof framework for designing a segmentation strategy that works for your business.

Intended audience: Register for the session that best matches your business size and region from the dropdown menu.

Need help selecting the training that is the best fit for you? Read through the descriptions below, and choose the session that makes the most sense for you:

Entrepreneurs: Are you an entrepreneur working alone or with a very small team, and you’re looking to create your first customer segments? Join our “Entrepreneurs” session to explore segment ideas that you can create right away, as well as start thinking about your long-term segmentation strategy.

Small and medium-sized businesses: Are you a marketer at a small or medium-sized business with a basic knowledge of segmentation, and you want to take it to the next level? Join our “Small to medium-sized businesses'' session to explore more advanced segmentation strategies and how to choose the right ones to help your company grow.

Large and mid-market businesses: Are you an email marketing or CRM manager at a large or mid-market business, with a specific target to optimize for? Join our “Large & mid-market businesses” to learn advanced segmentation strategies that will help you crush your marketing goals for 2023 and beyond.

In this session, we will:

• Review the importance of segmentation and the different ways you can use segments


• Explore different segmentation criteria based on common business goals


• Learn a framework to design the right segmentation strategy for your business

Tips for success :

• Think ahead about what your short-term and long-term business goals are


• Review our Getting started with segments Help article to refresh your knowledge on how Klaviyo segments work


• Come with an open mind and ready to challenge your current way of doing things