[Strategy session] Automate customer retention with Klaviyo flows

About this event: A strategy session is a thought-provoking training where you’ll learn industry best practices to inspire your future marketing strategies.

Event description: In this session, we’ll discuss the advantages of flows and the part they play nurturing and retaining subscribers and customers.

Intended audience: Register for the session that best matches your business size and region from the dropdown menu above.

Need help selecting the training that is the best fit for you? Read through the descriptions below, and choose the session that makes the most sense for you:

• Entrepreneurs: Are you an entrepreneur, founder, or co-founder looking for a quick breakdown of flows and how you can use them to effectively retain customers? You work hard and may often be short on time, so let flows do more of the work for you!


• Small to medium-sized businesses: Are you an email marketer at a small or medium business seeking guidance on flows and how to incorporate them into your current strategy? You want to ensure that you're communicating with your customers at all stages of their journey to ensure brand loyalty and increase revenue.


• Large & mid-market businesses: Are you a retention-driven marketer at a large or mid-market business, aiming to increase customer lifetime value? The cost of acquisition is skyrocketing, and you need to make sure you maximize your marketing efforts with passive revenue generators, while still delivering a top-notch customer experience.


Attend this training if: you want a clearer understanding of flow fundamentals and how they can be used concurrently with campaigns to communicate with your customers effectively throughout the buyer journey.

In this session, we'll:



• Discuss how flows help with customer retention


• Break down the anatomy of a flow


• Learn how to use flows and campaigns concurrently


• Review must-have retention flows


Session requirements:



• Active Klaviyo account


• Website integrated with Klaviyo



Tips for success:



• Use a second monitor or separate device so you can view both the webinar and your account