Automated flows—like abandoned cart reminders or post-purchase follow-ups—can drive up to 30x more revenue per recipient compared to traditional one-time email and SMS campaigns. These flows are a core part of any high-performing retention strategy, and in this session, you'll learn how to harness their full potential using Klaviyo.

In this training, we’ll break down the mechanics behind Klaviyo flows and show you how to strategically implement them at each stage of the customer journey. You'll get a deeper understanding of how flow triggers, filters, time delays, and conditional splits work, and—more importantly—how to use these tools to drive conversions and boost lifetime value.

We’ll walk through 5 high-impact flows every brand should be using—welcome series, browse abandonment, cart abandonment, thank you, and winback—and explain the purpose behind each one. By the end of the session, you’ll walk away with clear, actionable strategies to improve engagement, increase repeat purchases, and automate meaningful touchpoints with your customers.


Attend this session if: You’re new to Klaviyo and wondering how you can best use flows to grow your business and reach your customers. Or - you’re a Klaviyo power user who’s always been curious about the mechanics behind flows!