[Strategy session] BFCM offer and promotion strategy
Learn how to identify the best offer and promotion strategy for your brand and audience this holiday season.
A strategy session is a thought-provoking session where you'll learn industry best practices to inspire your future marketing strategies.

Event description: We sometimes refer to Black Friday Cyber Monday (BFCM) as “the ecommerce World Cup (or Superbowl!),” and just like any major sports tournament, the winning team is usually the one who is the best prepared - with the best strategy in place. For BFCM, a key part of preparation is your offer and promotion strategy. In this session, we’ll explore a range of different discounting strategies (and even discount alternatives), so you can hit the playing field confident that you have what it takes to win.

Intended audience: Register for the session type that best describes you and your business from the dropdown menu above. Need help finding the best fit? Read through the descriptions below, and choose the session that makes the most sense for you:

Entrepreneurs/small business owners: Are you a solopreneur or small business owner who’s gearing up for a hectic BFCM and wondering how you’re going to get it all done? This is the session for you. We’ll walk you through the pros and cons of each discounting strategy, so you can find the one that works best for your brand.

Marketing manager/marketing specialist at a medium, large, or mid-market business: Do you work as part of a team at a larger company? Chances are you’re beginning to have discussions about the best discounting strategy to adopt for BFCM. We know that one size doesn’t fit all for every brand and that customers expect tailored discounts, too. Join this session to discover tried-and-true discounting strategies for each of your key BFCM segments.

Small to medium sized businesses in Asia Pacific Region: Is your business based in our APAC region, (specifically Australia, New Zealand)?  We've created a session that's tailored to your region with your customers in mind.  Join this session to learn how to prepare for BFCM and upcoming holiday sales. 

  • Use a second monitor or separate device so you can view both the webinar and your account.

  • Come ready to learn and engage with other Klaviyo business owners and marketers.

  • Prior to the training, take a quick look at how your offers performed last year.
Klaviyo is a marketing automation platform that unlocks the power of data across your tech stack. Achieve new levels of personalisation in your email and SMS to delight customers and supercharge your ROI. Own your data. Own your growth with Klaviyo.
Rob Boland
Rob loves to think outside the box and solve those "head scratching" problems that keep you awake at night. He works to bridge the gap between business and technology drawing on his experience working with hundreds of companies over the last 10 years
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Webinar: [Strategy session] BFCM offer and promotion strategy by Klaviyo Customer Education