Event description: We sometimes refer to Black Friday Cyber Monday (BFCM) as “the ecommerce World Cup (or Superbowl!),” and just like any major sports tournament, the winning team is usually the one who is the best prepared - with the best strategy in place. For BFCM, a key part of preparation is your offer and promotion strategy. In this session, we’ll explore a range of different discounting strategies (and even discount alternatives), so you can hit the playing field confident that you have what it takes to win.

Intended audience: Register for the session type that best describes you and your business from the dropdown menu above. Need help finding the best fit? Read through the descriptions below, and choose the session that makes the most sense for you:

Entrepreneurs/small business owners: Are you a solopreneur or small business owner who’s gearing up for a hectic BFCM and wondering how you’re going to get it all done? This is the session for you. We’ll walk you through the pros and cons of each discounting strategy, so you can find the one that works best for your brand.

Marketing manager/marketing specialist at a medium, large, or mid-market business: Do you work as part of a team at a larger company? Chances are you’re beginning to have discussions about the best discounting strategy to adopt for BFCM. We know that one size doesn’t fit all for every brand and that customers expect tailored discounts, too. Join this session to discover tried-and-true discounting strategies for each of your key BFCM segments.

Small to medium sized businesses in Asia Pacific Region: Is your business based in our APAC region, (specifically Australia, New Zealand)?  We've created a session that's tailored to your region with your customers in mind.  Join this session to learn how to prepare for BFCM and upcoming holiday sales.